Curious to learn how I worked across 3 continents in 6 years? And built my professional marketing career along the way?
Sit back and listen to my adventurous journey.
Long, long ago in a small town in Nottingham, I sat anticipating the next day. My bags were packed for a year-long study exchange at the University of Queensland in Australia. I met people from all over the world, but the key highlight was still the road trip across the east coast.
I then took the bold (but rational) decision to study Master of Science in International Marketing at Manchester Business School. I learnt about the power of smart marketing and powerful branding. I was especially fascinated by the power of digital technology to reach international markets.
I then secured a position in another continent. After a fourteen-hour journey, I landed in Singapore to start another role in global business-to-business marketing. Living in Singapore and attending conferences across Asia also exposed me to different cultures and food. Two years passed…
I secured an exciting position at a book publisher in London. I worked alongside some amazingly intelligent industry leaders, who were inspired by my marketing expertise to drive sales of their books.
I then became Marketing Manager at SAGE Publications in London, working on everything from developing global marketing strategies to writing copy for niche audiences worldwide.
For me, effective content requires a strategic approach that aligns with your goals and the direction of your brand. From telling an inspiring brand story to helping prospects make an informed decision to buy your product, good content is the common thread that holds all the other marketing components together.
Do you want to connect with your target audience in a more compelling (and creative) way?
Here’s what I do:
- I help businesses build their brand online through engaging copywriting and conversion-focused design
- Helping you to convert more visitors into subscribers, and more prospects into buyers
“I understand digital. I’m focused on strategy. I craft engaging content”
Years of working in digital marketing followed by building my own brand from scratch, I know how to create content that will get (and retain) the attention of your target audience.
My marketing experience in global corporations means I understand business objectives and how online marketing fits into the wider business strategy. From conversion focused copy to design, I know how to craft content that converts.
I really care about the customer experience. My fresh approach to content features inspiring stories and thoughtful call-to-actions relevant to the target audience and their stage in the journey with your company.