Curious to learn how I worked across 3 continents in 6 years? And built my professional marketing career along the way?
Sit back and listen to my adventurous journey.
Long, long ago in a small town in Nottingham, I sat anticipating the next day. My bags were packed for a year-long study exchange at the University of Queensland in Australia. I met people from all over the world, but the key highlight was still the road trip across the east coast.
I then took the bold (but rational) decision to study Master of Science in International Marketing at Manchester Business School. I learnt about the power of smart marketing and powerful branding. I was especially fascinated by the power of digital technology to reach international markets.
I then secured a position in another continent. After a fourteen-hour journey, I landed in Singapore to start another role in global business-to-business marketing. Living in Singapore and attending conferences across Asia also exposed me to different cultures and food. Two years passed…
I secured an exciting position at a book publisher in London. I worked alongside some amazingly intelligent industry leaders, who were inspired by my marketing expertise to drive sales of their books.
I then became Marketing Manager at SAGE Publications in London, working on everything from developing global marketing strategies to writing copy for niche audiences worldwide.
For me, branding is the foundation of all your marketing. Branding is more than just a logo. Everything you do is a reflection of your brand and forms an impression in the mind of your customers, prospects and followers. This includes the types of images you use on your website, the way you speak in your emails, and what you share on social media.
Successful branding requires that design and messaging are intrinsically linked. Design should be created in light of the core message, brand personality and value proposition.
That’s why at Inspiratti we ensure the messaging and design work together to support and reinforce one another and convey the message you want to deliver.
Do you want to build a brand that captivates your audience and stands out from the competition?
So, they can:
- build a visual identity and brand voice that customers recognise, trust and return to
- create a digital experience that inspires (rather than deters) new visitors and prospective customers
- create a customer journey that delivers a human connection whilst also paving the way to a sale
“I understand digital. I’m focused on strategy. I create memorable branding”
Years of working in digital marketing followed by helping clients build and showcase their brand, I know how to create content that will get (and retain) the attention of your target audience.
My marketing experience in global corporations means I understand business objectives and how branding fits into the wider business strategy. From conversion focused copy to design, I know how to craft content that converts.
I really care about the customer experience. My fresh approach to content features inspiring stories and thoughtful call-to-actions relevant to the target audience and their stage in the journey with your company.