Popular posts
Welcome to Inspiratti. Here you’ll learn how to create inspiring online content that builds your brand online.
Pick a collection to browse latest content from the blog.
Tangibles Vs Intangibles – What Matters Most in Branding?
What matters more…packaging, logo, and website? Or, reputation, image, and personality? Let’s explore tangibles and intangibles associated with a brand and what matters more.
3 Things Your Logo Can’t Do
What attracts people to your brand? The visuals? The messages? The stories? A logo cannot do all the heavy-lifting to attract people to your brand. At least, not by itself. Let’s explore some of the things your logo can’t do.
What Does It Mean to Humanise a Brand?
Have you heard the term “humanise your brand”? It’s a term that gets thrown around quite a lot and can often be misunderstood. So, let’s unpack what it means to humanise your brand.
When is It Ok to Play Around With Your Brand Colours?
Is it ok to play around with your brand colours? And if so, when? Changing your brand colours on a whim is not good practice. But there are some exceptions. Let’s explore some of these reasons now.
The 5 Most Effective Types of Taglines
How do you create a great tagline? Whilst there is no magic formula, there are certain types of taglines that have proven to be effective for some of the world’s most well-known brands. Let’s explore 5 types of taglines and examples of brands using them with success.
5 Questions to Assess the Accessibility of Your Website
Is your website accessible? Let’s consider 5 questions you can ask yourself and different ways you can make your website more accessible.
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