Welcome to Inspiratti. Here you’ll learn how to create inspiring online content that builds your brand online.
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Sometimes you reach a point in your company where your branding needs to change. But to what extent does that change need to happen? And it’s here you find yourself stuck between deciding between a rebrand or a refresh. You need to choose the one right for your specific circumstances and goals. Let’s explore these concepts and which one is right for your business.
Have you spent time trying to get the right aesthetic for your brand? But why does it matter in the first place? So it looks attractive, inviting, and appealing to jump into? The significance of aesthetics lies much deeper than visual appeal. Let’s explore the real reasons why aesthetics matter for the success of your brand.
When you hear the word competition, what comes to mind? Rivalry, a zero-sum game, or cutthroat competition? But is competition really a bad thing? Let’s explore this now.
Your company logo is an important asset in your branding toolkit. After all, it will be used again and again and, ultimately, seen as the icon your business. But how do you know if your logo is going to be effective? Take the test!
Have you thought about how scents could contribute to your brand? Scented environments have been shown to improve the perception of product quality, increase duration of a retail visit or stay among consumers, and boost the willingness of consumers to pay more for a product. Scents are very powerful. They can conjure up memories, thoughts, feelings, and associations in moments. Despite this, many businesses overlook the power of scent in their marketing. Let’s explore the use of smell in branding.
Choosing images can be difficult task. One factor that can help make the process less overwhelming is having clarity. Specifically, clarity on the style of images that represent your brand. Let’s explore some of the factors you need to consider.