Stories That Sell: 9 Persuasive Story Frameworks to Engage Customers with Your Ecommerce Brand

In this article, you’ll discover ways to make your bottom of the funnel content interesting and interactive whilst still being focused on conversion. We’ll explore real-life examples of brands using content to engage customers and move them closer to purchase.

How to Create a Smooth Customer Journey on Your eCommerce Website: A complete guide

Understand the 3 phases any customer will pass through on their path to purchase on your eCommerce website. For each phase, you will learn the specific actions you should take to ensure a smooth customer journey that transitions visitors into buyers.

6 Types of Images that Influence Purchase Decisions

In this article, I’m going to explore 6 types of images you should use on your product or sales pages to help you drive more conversions.

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Rebrand or Brand Refresh – What’s Right for Your Brand?

Rebrand or Brand Refresh – What’s Right for Your Brand?

Sometimes you reach a point in your company where your branding needs to change. But to what extent does that change need to happen? And it’s here you find yourself stuck between deciding between a rebrand or a refresh. You need to choose the one right for your specific circumstances and goals. Let’s explore these concepts and which one is right for your business.

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Does Your Logo Pass the Test?

Does Your Logo Pass the Test?

Your company logo is an important asset in your branding toolkit. After all, it will be used again and again and, ultimately, seen as the icon your business. But how do you know if your logo is going to be effective? Take the test!

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The Power of Using Scent in Your Branding

The Power of Using Scent in Your Branding

Have you thought about how scents could contribute to your brand? Scented environments have been shown to improve the perception of product quality, increase duration of a retail visit or stay among consumers, and boost the willingness of consumers to pay more for a product. Scents are very powerful. They can conjure up memories, thoughts, feelings, and associations in moments. Despite this, many businesses overlook the power of scent in their marketing. Let’s explore the use of smell in branding.

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