Stories That Sell: 9 Persuasive Story Frameworks to Engage Customers with Your Ecommerce Brand

In this article, you’ll discover ways to make your bottom of the funnel content interesting and interactive whilst still being focused on conversion. We’ll explore real-life examples of brands using content to engage customers and move them closer to purchase.

How to Create a Smooth Customer Journey on Your eCommerce Website: A complete guide

Understand the 3 phases any customer will pass through on their path to purchase on your eCommerce website. For each phase, you will learn the specific actions you should take to ensure a smooth customer journey that transitions visitors into buyers.

6 Types of Images that Influence Purchase Decisions

In this article, I’m going to explore 6 types of images you should use on your product or sales pages to help you drive more conversions.

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3 Things Your Logo Can’t Do

3 Things Your Logo Can’t Do

What attracts people to your brand? The visuals? The messages? The stories? A logo cannot do all the heavy-lifting to attract people to your brand. At least, not by itself. Let’s explore some of the things your logo can’t do.

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The 5 Most Effective Types of Taglines

The 5 Most Effective Types of Taglines

How do you create a great tagline? Whilst there is no magic formula, there are certain types of taglines that have proven to be effective for some of the world’s most well-known brands. Let’s explore 5 types of taglines and examples of brands using them with success.

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