Stories That Sell: 9 Persuasive Story Frameworks to Engage Customers with Your Ecommerce Brand

In this article, you’ll discover ways to make your bottom of the funnel content interesting and interactive whilst still being focused on conversion. We’ll explore real-life examples of brands using content to engage customers and move them closer to purchase.

How to Create a Smooth Customer Journey on Your eCommerce Website: A complete guide

Understand the 3 phases any customer will pass through on their path to purchase on your eCommerce website. For each phase, you will learn the specific actions you should take to ensure a smooth customer journey that transitions visitors into buyers.

6 Types of Images that Influence Purchase Decisions

In this article, I’m going to explore 6 types of images you should use on your product or sales pages to help you drive more conversions.

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How Branded Merchandise Can Benefit Your Business

How Branded Merchandise Can Benefit Your Business

That mug on your desk. That tote bag you keep grabbing for the weekly shop. You use them without even thinking about the brand printed on them, but every time you do, that brand’s getting your attention anyway. Let’s explore why branded merchandise might be the most overlooked, long-lasting marketing you’re not doing enough of.

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What is Website Navigation?

What is Website Navigation?

Ever landed on a website and had no idea where to click next? That’s what bad navigation feels like — and it’s why visitors give up and leave. Let’s explore four types of website navigation, what each one is for, and when to use it.

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