Stories That Sell: 9 Persuasive Story Frameworks to Engage Customers with Your Ecommerce Brand

In this article, you’ll discover ways to make your bottom of the funnel content interesting and interactive whilst still being focused on conversion. We’ll explore real-life examples of brands using content to engage customers and move them closer to purchase.

How to Create a Smooth Customer Journey on Your eCommerce Website: A complete guide

Understand the 3 phases any customer will pass through on their path to purchase on your eCommerce website. For each phase, you will learn the specific actions you should take to ensure a smooth customer journey that transitions visitors into buyers.

6 Types of Images that Influence Purchase Decisions

In this article, I’m going to explore 6 types of images you should use on your product or sales pages to help you drive more conversions.

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What is a Brand Promise?

What is a Brand Promise?

Defining — and delivering on — a strong brand promise is the foundation of building trust with your customers. It also plays a fundamental role in shaping consumer perceptions. But what is a brand promise exactly? Let’s explore what a brand promise is and look at some examples.

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Why Shapes Matter in Logo Design

Why Shapes Matter in Logo Design

When you are designing a new logo, there is a lot to think about. Target audience, messaging, colours, fonts, style. But what about shapes? Do they matter? The answer. Yes! And it’s not just about aesthetic appeal. Let’s explore why shapes matter.

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