Stories That Sell: 9 Persuasive Story Frameworks to Engage Customers with Your Ecommerce Brand

In this article, you’ll discover ways to make your bottom of the funnel content interesting and interactive whilst still being focused on conversion. We’ll explore real-life examples of brands using content to engage customers and move them closer to purchase.

How to Create a Smooth Customer Journey on Your eCommerce Website: A complete guide

Understand the 3 phases any customer will pass through on their path to purchase on your eCommerce website. For each phase, you will learn the specific actions you should take to ensure a smooth customer journey that transitions visitors into buyers.

6 Types of Images that Influence Purchase Decisions

In this article, I’m going to explore 6 types of images you should use on your product or sales pages to help you drive more conversions.

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Create a Memorable Experience for Your Customers

Create a Memorable Experience for Your Customers

Crafting a memorable experience for your customers is essential for fostering loyalty and driving business success. By focusing on experience, you can transform ordinary transactions into unforgettable moments that keep customers coming back. Let’s explore 4 different ways you can create a memorable experience for your customers.

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What is a Brand Story?

What is a Brand Story?

Every brand has a story. But why do they matter? People love stories. They provide a sense of meaning and evoke our emotions. Shoppers are 55% more likely to buy products from a brand whose story they like. Let’s discuss what a brand story is and look at an example of an effective brand story.

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