Choosing images can be difficult task. One factor that can help make the process less overwhelming is having clarity. Specifically, clarity on the style of images that represent your brand. Let’s explore some of the factors you need to consider.

Defining — and delivering on — a strong brand promise is the foundation of building trust with your customers. It also plays a fundamental role in shaping consumer perceptions. But what is a brand promise exactly? Let’s explore what a brand promise is and look at some examples.

When you are designing a new logo, there is a lot to think about. Target audience, messaging, colours, fonts, style. But what about shapes? Do they matter? The answer. Yes! And it’s not just about aesthetic appeal. Let’s explore why shapes matter.

Many small business owners overlook brand strategy and jump straight to the visual elements, such as logo and colours. If you want to build a strong brand that connects with customers, drives trust and loyalty, you need to start with strategy. Let’s consider 3 aspects of brand strategy you can’t afford to overlook.

What matters more…a logo, website, and packaging? Or reputation, image, and personality? Let’s explore the tangibles and intangibles associated with a brand and what matters more.