Are you looking to grow your business with digital marketing? But not just any marketing.
You want to deliver useful, valuable marketing centred on providing a positive experience for prospects and customers.
You are hoping to use online content to build trust with your audience whilst also inspiring them to move forward with your business.
If that sounds like you, read on.
I spend a lot of time online.
Every day I observe poor marketing on the web.
It’s frustrating because people are throwing away money by failing to incorporate basic principles. For example, many companies pour money into Facebook advertising that lead to neglected landing pages. Others spend thousands to build a responsive website, but do not populate their website with interesting content that inspires people to stay. Other sites make it difficult for visitors to find what they are looking for through lack of proper navigation and reams of irrelevant information.
Poor content or lack of consideration for basic marketing principles is often at the root of the problem.
That’s why I started Inspiratti.
I want to offer an alternative way.
A fresh approach to online content for brands that want to inspire (rather than deter) new visitors and prospective customers.
A marketing approach that delivers a positive experience whilst also paving the way to a sale.
Ultimately, you’ll learn how to create inspiring online content and deliver useful digital marketing that will attract, engage and convert visitors into prospects and then customers.
I’m a Copywriter and Content Strategist. I help companies create more inspiring online content that their target audiences enjoy reading, whilst also meeting their business goals.
Before that, I was Marketing Manager at SAGE Publications, where I developed global marketing strategies and targeted copy for audiences around the world. I have managed content strategy and creation for email campaigns, social media, landing pages, product pages, blogs, videos, and more.
I have a Masters in International Marketing, supported by on the ground marketing experience in London, Singapore and Slovakia.
I founded this site to address the challenges companies face when using digital marketing and online content to grow their business locally and globally.
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