Stories That Sell: 9 Persuasive Story Frameworks to Engage Customers with Your Ecommerce Brand

In this article, you’ll discover ways to make your bottom of the funnel content interesting and interactive whilst still being focused on conversion. We’ll explore real-life examples of brands using content to engage customers and move them closer to purchase.

How to Create a Smooth Customer Journey on Your eCommerce Website: A complete guide

Understand the 3 phases any customer will pass through on their path to purchase on your eCommerce website. For each phase, you will learn the specific actions you should take to ensure a smooth customer journey that transitions visitors into buyers.

6 Types of Images that Influence Purchase Decisions

In this article, I’m going to explore 6 types of images you should use on your product or sales pages to help you drive more conversions.

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Why Are Colours Important in Branding?

Why Are Colours Important in Branding?

Colours have the power to evoke emotions, convey messages, and create lasting impressions. Colours play a pivotal role in shaping brand identities and influencing consumer perceptions. But why are colours so pivotal in the world of branding? Let’s explore…

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Should You Let Your Audience Define Your Brand?

Should You Let Your Audience Define Your Brand?

Customers are constantly in contact with your brand and have their own experiences and interpretations. Now, more than ever, consumers have the power to shape perceptions and influence brand narratives. This is heightened in an age of social media and instant feedback, where one small comment can travel far and wide. This begs the question, should you relinquish control and let your audience define your brand? And if so, to what extent? Let’s explore this.

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Rebrand or Brand Refresh – What’s Right for Your Brand?

Rebrand or Brand Refresh – What’s Right for Your Brand?

Sometimes you reach a point in your company where your branding needs to change. But to what extent does that change need to happen? And it’s here you find yourself stuck between deciding between a rebrand or a refresh. You need to choose the one right for your specific circumstances and goals. Let’s explore these concepts and which one is right for your business.

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