Welcome to Inspiratti. Here you’ll learn how to create inspiring online content that builds your brand online.
Pick a collection to browse latest content from the blog.
To succeed with influencer marketing, you need to identify suitable influencers, build a connection and leverage their voices to communicate your brand’s message. In this article, I’ll walk you through how to find, connect, and leverage local influencers. It’s a great way to untap opportunities in international markets.read more
On average, marketers who implemented an Influencer Marketing program received $6.85 in earned media value for every $1.00 of paid media. In this article, I discuss 9 reasons why you need to connect with local influencers, and unpack the reasons for each.read more
As more and more people around the world have access to digital technology, the opportunity to take the size and scope of your blog readership to a global level has never been greater. To help you get started, I will guide you through how to create a blog post that will attract a global audience.read more
In this article, I’ll walk you through a 5-step process for creating a global content marketing strategy. Along the way, I’ll help you carve out your content marketing niche, enabling you to produce content that is desired, differentiated and effective.read more
In this article, you’ll learn the strategic implications of color psychology for your brand when operating in international markets. I’ll share examples of how leading brands use color to deliver more effective marketing and how you can use these insights in your own international marketing campaigns.read more
In this article, you’ll learn proven event marketing tactics to drive global interest and attendance to your event. I’ll also include real-life examples from successful global events.read more