Guidance on building a strong brand to support your business. Join my FREE course The Essential Ingredients for Building a Powerful Brand on Your Website.
When you hear the word competition, what comes to mind? Rivalry, a zero-sum game, or cutthroat competition? But is competition really a bad thing? Let’s explore this now.
Is your website accessible? Let’s consider 5 questions you can ask yourself and different ways you can make your website more accessible.
Did you know the mere presence of an accompanying photograph makes us more likely to think it’s true, even when the photo doesn’t provide any evidence one way or the other? In this article, I’m going to explore 6 types of images you should use on your product or sales pages to help you drive more conversions.
Looking to boost the conversion rate of your landing pages? This article outlines a step-by-step process to landing page optimization.
Understand the 3 phases any customer will pass through on their path to purchase on your eCommerce website. For each phase, you will learn the specific actions you should take to ensure a smooth customer journey that transitions visitors into buyers.
In this article, you’ll learn the strategic implications of color psychology for your brand when operating in international markets. I’ll share examples of how leading brands use color to deliver more effective marketing and how you can use these insights in your own international marketing campaigns.
Hi there, I'm Laura
I founded Inspiratti to help companies create more inspiring online content that their target audiences enjoy reading, whilst also meeting their business goals. Explore the blog to learn how to create inspiring content that aligns with your brand.