Branding
Guidance on building a strong brand to support your business. Join my FREE course The Essential Ingredients for Building a Powerful Brand on Your Website.
5 Questions to Assess the Accessibility of Your Website
Is your website accessible? Let’s consider 5 questions you can ask yourself and different ways you can make your website more accessible.
6 Types of Images that Influence Purchase Decisions
Did you know the mere presence of an accompanying photograph makes us more likely to think it’s true, even when the photo doesn’t provide any evidence one way or the other? In this article, I’m going to explore 6 types of images you should use on your product or sales pages to help you drive more conversions.
Boost Your Landing Page Conversion Rate: a step-by-step guide to landing page optimization
Looking to boost the conversion rate of your landing pages? This article outlines a step-by-step process to landing page optimization.
How to Create a Smooth Customer Journey on Your eCommerce Website: A Complete Guide
Understand the 3 phases any customer will pass through on their path to purchase on your eCommerce website. For each phase, you will learn the specific actions you should take to ensure a smooth customer journey that transitions visitors into buyers.
Exploit Color Psychology in Marketing for International Reach
In this article, you’ll learn the strategic implications of color psychology for your brand when operating in international markets. I’ll share examples of how leading brands use color to deliver more effective marketing and how you can use these insights in your own international marketing campaigns.
Winning Event Marketing Tactics for Attracting an International Audience
In this article, you’ll learn proven event marketing tactics to drive global interest and attendance to your event. I’ll also include real-life examples from successful global events.
Hi there, I'm Laura
I founded Inspiratti to help companies create more inspiring online content that their target audiences enjoy reading, whilst also meeting their business goals. Explore the blog to learn how to create inspiring content that aligns with your brand.