Branding

Did you know the mere presence of an accompanying photograph makes us more likely to think it’s true, even when the photo doesn’t provide any evidence one way or the other? In this article, I’m going to explore 6 types of images you should use on your product or sales pages to help you drive more conversions.

Looking to boost the conversion rate of your landing pages? This article outlines a step-by-step process to landing page optimization.

Understand the 3 phases any customer will pass through on their path to purchase on your eCommerce website. For each phase, you will learn the specific actions you should take to ensure a smooth customer journey that transitions visitors into buyers.

In this article, you’ll learn the strategic implications of color psychology for your brand when operating in international markets. I’ll share examples of how leading brands use color to deliver more effective marketing and how you can use these insights in your own international marketing campaigns.

In this article, you’ll learn proven event marketing tactics to drive global interest and attendance to your event. I’ll also include real-life examples from successful global events.

In this article, I’ll provide step-by-step guidance to the crucial international market research you need to conduct before entering new international markets. I’ll also share plenty of handy free tools you can use to access reliable insights on the markets you plan to enter.