Branding
Guidance on building a strong brand to support your business. Join my FREE course The Essential Ingredients for Building a Powerful Brand on Your Website.
Has Social Media Killed Websites?
The rise of social media has changed how we think about marketing. It might seem that social media is marking the end of websites. Or is it? Let’s explore this now.
The Danger of Overlooking Your Indirect Competition
Many business owners underestimate a significant threat, believing it doesn’t apply to them or that it won’t impact their operations. As a result, they often neglect to assess the risk and may even ignore it completely. What is it? Indirect competition. Let’s explore why it’s important to understand your indirect competition. I’ll bring it to life with examples to show the true impact of ignoring indirect competition in your business.
Is Competition Really a Bad Thing?
When you hear the word competition, what comes to mind? Rivalry, a zero-sum game, or cutthroat competition? But is competition really a bad thing? Let’s explore this now.
5 Questions to Assess the Accessibility of Your Website
Is your website accessible? Let’s consider 5 questions you can ask yourself and different ways you can make your website more accessible.
6 Types of Images that Influence Purchase Decisions
Did you know the mere presence of an accompanying photograph makes us more likely to think it’s true, even when the photo doesn’t provide any evidence one way or the other? In this article, I’m going to explore 6 types of images you should use on your product or sales pages to help you drive more conversions.
Boost Your Landing Page Conversion Rate: a step-by-step guide to landing page optimization
Looking to boost the conversion rate of your landing pages? This article outlines a step-by-step process to landing page optimization.
Hi there, I'm Laura
I founded Inspiratti to help companies create more inspiring online content that their target audiences enjoy reading, whilst also meeting their business goals. Explore the blog to learn how to create inspiring content that aligns with your brand.